The great rise of industrial Mezcal

I recorded a few weeks ago an episode with Marissa Paragano in which we talked about the 2025 numbers from Comercam. But we got so distracted by overall sales that I forgot to highlight this one very important fact: plain, old Mezcal (in other words, the stuff that can be made industrially) has doubled in one year. Marissa was too busy with her weekly YouTube show, “The TequiLadies,” so Linda Sullivan got tagged in for the conversation!