Everyone Talks about Mezcal, but No One Drinks It

Yeah, okay, that title is intentionally misleading. I mean, everyone hasn’t heard of it — if they had, we wouldn’t continue to see articles explaining how mezcal is “having a moment.” And clearly someone is drinking it. I mean, you are, right? But … how deeply has it penetrated drinks culture in the USA? Or in Mexico, for that matter? And how can you get more of your customers to drink it? We run the numbers in this episode of Agave Road Trip! Find extra photos and related links at agaveroadtrip.com Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member! Agave Road Trip is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.