It’s the most lucrative sports broadcast deal in history, worth $5.3 billion for seven years.
The deal between the NRL and broadcasters Nine and Foxtel outstrips the previous $4.5 billion deal the AFL secured in 2022.
Today, sports media expert Merryn Sherwood from La Trobe University on how the rugby league managed it and who ultimately pays the cost.
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Merryn Sherwood, Senior Lecturer in journalism at La Trobe University
