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The Snowball Effect
Episode 54 min 35s

The Snowball Effect

From Hidden Brain Hidden Brain, Shankar Vedantam
Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world.

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