Eric Ries on Why Good Companies Go Bad

Eric Ries is the creator of the Lean Startup method and the author of the New York Times bestseller The Lean Startup, which transformed how a generation of founders and engineers think about building products. It introduced concepts like the MVP, the pivot, and build-measure-learn that are now so widely adopted they feel obvious. Over two decades of working with founders, CEOs, and investors, Eric has observed that some companies built on those principles eventually betray the very customers and engineers who made them great. His new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, is his attempt to answer the question of whether it is possible to build a company that resists that fate.

In this episode, Eric joins Gregor Vand for a wide-ranging discussion about why so many great companies lose their way, and what software engineers and founders can do today to build or find companies that are genuinely resistant to corruption.

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