The $150B Supplement Industry Scam (And How LiveGood is Breaking It) | Ep 269 with Ben Glinsky Founder of LiveGood

In this episode of Founder’s Story, Daniel Robbins interviews Ben Glinsky, Founder & CEO of LiveGood, the fastest-growing supplement brand in the world with more than 2 million customers in just two years. Ben exposes the supplement industry’s lack of transparency and inflated pricing, where companies hide ingredient amounts and charge 5–10x above cost. He explains how LiveGood is disrupting the $150B market with premium, fully transparent products priced just above cost, backed by lab tests, and delivered through a Costco-style membership model. Ben also shares how his passion for health and mission-driven approach helped him return to an industry he once walked away from, proving that transparency and purpose can build consumer trust and fuel explosive growth.