Coca-Cola’s ‘New Coke'

Forty years ago, on 23 April 1985, Coca-Cola decided to change the secret formula of its fizzy drink, in a bid to be market leaders. They launched a new flavour called ‘New Coke’. But, after a public backlash and thousands of angry calls, bosses were forced to act and bring back the old recipe. In 2011, author Mark Pendergrast spoke to Alan Johnston about the change. Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic’ and the invention of air fryers, to Public Enemy’s Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they’ve had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America’s occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.(Photo: Coca-Cola. Credit: Roger Ressmeyer/CORBIS/VCG via Getty Images)

HISTORICAL ARCHIVE & EVIDENCE
The original photo gallery, unedited witness statements, and the private archive documents mentioned in this historical report are now available for public access:
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