When we begin our business journeys, we are often very similar to our own clients. However, as your business grows, your target clients can change too. Learning how to market and attract your target client can be difficult if you, yourself would no longer be your target client. We dive into how to reach a market that isn't second nature in my interview on the Gold Biz Podcast with Rachel Traxler . Check out more of Rachel's episodes wherever you podcast. Sponsor of the episode: The Hybrid Collective Feb 23-27, 2025 Use Promo code "John" in checkout to save $350 thehybridco.com Connect with Rachel instagram.com/racheltraxler racheltraxler.com Gold Biz Podcast with Rachel Traxler Follow the show: instagram.com/witt.pod youtube.com/@wisdominthetangents tiktok.com/@wittpod