Wild Culture

Welcome to Wild Culture, the podcast sharing an insider's guide to consumer culture and the powerful influence of business strategy.Hosted by Tanyika Fraser—a 2x bestselling author and a Harvard-trained strategist. Drawing on her experience specialising in brand growth, consumer insight and customer experience for billion-dollar entities, Tanyika breaks down why people buy, why they stay, and how to attract more of them.#WildCulturePodcast #ConsumerBehaviour #BusinessStrategy #Entrepreneurship