Making a Vaccine Go Viral

In the last month, multiple drug companies have announced highly effective vaccines for the coronavirus. But getting everyone vaccinated will be a challenge - not just logistically, but also from a PR standpoint. With distribution on the horizon, how can we build vaccine trust?

Guest: Heidi Larson, director of the Vaccine Confidence Project and author of Stuck: How Vaccine Rumors Start -- and Why They Don't Go Away.

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