Making a Vaccine Go Viral

In the last month, multiple drug companies have announced highly effective vaccines for the coronavirus. But getting everyone vaccinated will be a challenge - not just logistically, but also from a PR standpoint. With distribution on the horizon, how can we build vaccine trust? Guest: Heidi Larson, director of the Vaccine Confidence Project and author of Stuck: How Vaccine Rumors Start -- and Why They Don't Go Away. Slate Plus members get bonus segments and ad-free podcast feeds. Sign up now. Learn more about your ad choices. Visit megaphone.fm/adchoices