Are AI influencers the future of social media?

Artificial intelligence is becoming a normal part of our everyday lives and some people think it will even replace people’s jobs. One industry that’s worried about this may surprise you: content creation. AI influencers are getting more popular online with hundreds of thousands of people following their (AI-generated) lives. They’re dishing out makeup tips, assisting with health advice and showing off their happy families. But can they ever replace real-world, human influencers?

Jacqui Wakefield from the BBC’s disinformation team tells us about this trend. And Sharihan Al-Akhras from BBC Arabic describes her meeting with a famous AI family.

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Emilia Jansson and Emily Horler Editor: Verity Wilde