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Wharton Marketing Matters

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Wharton Marketing Matters

ByThe Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

290 episodes•0 subscribers•0 Total Listens

Episode Playlist

50 episodes

Jud Coplan, Vice President, Product Marketing, Airbnb

Oct 31, 2024•—

Jud Coplan, Vice President, Product Marketing, Airbnb

Paul Hiebert, Deputy Editor of Special Projects at Adweek

Nov 7, 2024•—

Paul Hiebert, Deputy Editor of Special Projects at Adweek

Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism

Nov 7, 2024•—

Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism

Sarah Barrett, Managing Editor at Wine & Spirits Daily

Nov 14, 2024•—

Sarah Barrett, Managing Editor at Wine & Spirits Daily

Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC

Nov 14, 2024•—

Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC

Linda Dow Cash, CEO, Two Chicks Cocktails

Nov 14, 2024•—

Linda Dow Cash, CEO, Two Chicks Cocktails

Chris Kelly, Senior Reporter for Marketing Dive

Nov 21, 2024•—

Chris Kelly, Senior Reporter for Marketing Dive

Sara Pollack, Pinterest's Global Head of Consumer Marketing

Nov 21, 2024•—

Sara Pollack, Pinterest's Global Head of Consumer Marketing

Dec 5, 2024•—

Megan Darmody, VP of Brand Marketing at UrbanStems

TL Stanley, Senior Editor at Adweek

Dec 5, 2024•—

TL Stanley, Senior Editor at Adweek

Daphne Howland, Senior Reporter for Retail Dive

Dec 12, 2024•—

Daphne Howland, Senior Reporter for Retail Dive

Samantha Baker, VP of Commerce at theSkimm

Dec 12, 2024•—

Samantha Baker, VP of Commerce at theSkimm

Michael Lee, Oatly North America’s EVP & Executive Creative Director

Dec 19, 2024•—

Michael Lee, Oatly North America’s EVP & Executive Creative Director

Tim Nudd, Creativity Editor at Ad Age

Dec 19, 2024•—

Tim Nudd, Creativity Editor at Ad Age

Terry Stanley, Senior Editor at Adweek

Jan 9, 2025•—

Terry Stanley, Senior Editor at Adweek

Whitney Bonrud, the Director of Marketing and Communications at charity: water

Jan 9, 2025•—

Whitney Bonrud, the Director of Marketing and Communications at charity: water

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

Jan 16, 2025•—

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

Jan 16, 2025•—

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University

Jan 23, 2025•—

David Chriswick, SVP of Brand & Communications at Orangetheory

Asa Hiken, Ad Age Technology Reporter

Jan 23, 2025•—

Asa Hiken, Ad Age Technology Reporter

Ryan Heuser, SVP of Experiential for Liquid Death

Mar 19, 2025•—

Ryan Heuser, SVP of Experiential for Liquid Death

Asa Hiken, Technology Reporter for Ad Age

Mar 19, 2025•—

Asa Hiken, Technology Reporter for Ad Age

Mar 26, 2025•—

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

Ashley Cummings, Owner of Content Connect & SaaS Content Writer

Mar 26, 2025•—

Ashley Cummings, Owner of Content Connect & SaaS Content Writer

Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

May 15, 2025•—

Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

Jun 12, 2025•—

PhotoRoom's Head of Brand & Content | Co-founder of Ludo

Spotify's Global Consumer Product Marketing Lead

Jul 3, 2025•—

Spotify's Global Consumer Product Marketing Lead

Highlights: Spotify's Global Consumer Product Marketing Lead

Jul 10, 2025•—

Highlights: Spotify's Global Consumer Product Marketing Lead

Adobe's Chief Communications Officer, Stacy Martinet

Jul 17, 2025•—

Adobe's Chief Communications Officer, Stacy Martinet

Founder of Fiametta, Merill Hollander

Jul 24, 2025•—

Founder of Fiametta, Merill Hollander

Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

Jul 30, 2025•—

Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

Take 5 Oil Change CMO, Doug Zarkin

Aug 7, 2025•—

Take 5 Oil Change CMO, Doug Zarkin

CMO of Resy, an American Express company

Aug 14, 2025•—

CMO of Resy, an American Express company

Aug 21, 2025•—

Highlights: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations

DoorDash Vice President of Ads, Toby Espinosa

Aug 28, 2025•—

DoorDash Vice President of Ads, Toby Espinosa

Sep 4, 2025•—

Navigating Brand Legacy, Minimalism, and Consumer Identity

Sep 11, 2025•—

Highlights: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential

Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Sep 18, 2025•—

Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya

Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast

Sep 25, 2025•—

Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

Oct 2, 2025•—

Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships

L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

Oct 9, 2025•—

L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum

Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

Oct 16, 2025•—

Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

Amgen SVP of AI, Engineering and Data Science, Sean Bruich

Oct 23, 2025•—

Amgen SVP of AI, Engineering and Data Science, Sean Bruich

Spencer Spirit Holdings CEO, Steven Silverstein

Oct 30, 2025•—

Spencer Spirit Holdings CEO, Steven Silverstein

Highlights: L’Oréal's Chief Creative Officer for U.S. Brands | Founder of Fiametta

Nov 6, 2025•—

Highlights: L’Oréal's Chief Creative Officer for U.S. Brands | Founder of Fiametta

Highlights: Take 5 Oil Change | Think Faster, Talk Smarter

Nov 13, 2025•—

Highlights: Take 5 Oil Change | Think Faster, Talk Smarter

Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Nov 20, 2025•—

Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Highlights: Adidas Originals | Amgen

Nov 27, 2025•—

Highlights: Adidas Originals | Amgen

Highlights: Youth Logic | Think Faster, Talk Smarter

Dec 4, 2025•—

Highlights: Youth Logic | Think Faster, Talk Smarter

Best of 2025

Dec 11, 2025•—

Best of 2025

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Waves Explore Library Vibes Podcasts Audiobooks