109. Billboards

Podcast : The Economics of Everyday Things (LS 60 · TOP 0.1% what is this? ) Episode : 109. Billboards Pub date : 2025-10-06 Get Podcast Transcript → powered by Listen411 - fast audio-to-text and summarization The world’s oldest advertising medium has reconfigured itself for the digital age. Zachary Crockett looks up. SOURCES: Anna Bager , president and C.E.O. of the Out-of-Home Advertising Association of America. Dan Levi , chief marketing officer at Clear Channel Outdoor. RESOURCES: " Advertising Proves Resilient Amidst Economic Uncertainty, " ( Magna Global , 2025). " Clear Channel Outdoor Holdings, Inc. Reports Results for the First Quarter of 2025 ," ( Clear Channel Investor Relations , 2025). " The Bigger, The Bolder: Outdoor Advertising ," by Judy Gonyeau ( Journal of Antiques and Collectibles , 2024). " How Digital Billboards Target Passersby (Hint: It's Cellphone Data) ," by Karen Duffin ( NPR , 2020). " The hottest advertising trend of 2018? Billboards. " by Zachary Crockett ( The Hustle , 2019). " Model Legislation for Banning Billboards ," ( Scenic America ). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. The podcast and artwork embedded on this page are from Freakonomics Network & Zachary Crockett, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.