Terrifying & True | Chain Letters: Curses, Pyramid Schemes & Viral Fear

Chain letters turn a simple instruction—pass this on—into a promise of fortune or a threat of disaster. Terrifying & True follows copied religious warnings, Lucy Meyer’s 1888 fundraising appeal and the money-making schemes that flooded mailboxes long before email spam. Dime letters and the Circle of Gold show how generosity, greed and superstition can keep a message moving. Today the same pressure travels through social feeds and forwarded posts. Why do people who doubt a curse still hesitate to break the chain, and who profits from that hesitation? We're telling that story tonight.

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