waterloop #49: Vipe Desai on Marketing and Voting for the Ocean

Vipe Desai is Founder of VoteTheOcean, Chair of the Board of the Ocean Institute, and Founding Member of the Business Alliance to Protect the Pacific Coast.

In this episode Vipe discusses the value of disruptive branding and cause-marketing in the environmental field and why the action sports industry is an effective advocate for nature. He talks about the importance of political activism on ocean issues and the need for more people to vote and engage elected officials. Vipe also explains how the business community can exert its influence on coastal policy.

The waterloop podcast is brought to you by High Sierra Showerheads, the smart and stylish way to save water, energy, and money while enjoying a powerful shower. Use promo code waterloop for 20 percent off at https://www.highsierrashowerheads.com/