894: Mastering INTENTIONAL marketing with a STRATEGY w/ Heidi Hattendorf

Ever wondered how a marketing executive navigates the leap to entrepreneurship? With over 25 years of experience at industry giants like Motorola, Heidi Hattendorf shares her journey and the lessons learned in transitioning to helping companies of all sizes and industries with global marketing strategies. Gain insights into how to avoid the common pitfalls solopreneurs face, such as getting distracted by the fun but less impactful aspects of marketing, and learn the importance of a well-defin...