630: Crafting brand-defining PEAKS to create a customer experience (and loyalty!) w/ Matt Egol

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance of customer experience (CX) in businesses, from designing peaks in the experience to aligning cam...