585: Getting better at sales through PRACTICE and being UNIQUE w/ Christi Loucks

Christi Loucks is the owner and founder of Crafted Sales Co., a consultancy aimed at helping high-growth startups drive revenue through strategic sales enablement programs. Prior to starting her business, Christi worked for 10 years leading Sales Enablement and Operations at multiple cybersecurity software companies, including Ping Identity and Chainalysis. She also works alongside her husband at Heritage Oaks Holdings, a holding company focused on acquiring and operating small businesses acr...