1492: Time is NOT money! Get this wrong and you'll feed your imposter syndrome...

Ever feel a sense of guilt for charging a high price for something that feels “easy” to you? Do you find yourself justifying your prices by explaining how many hours you’ll put in? If so, you’ve likely fallen into one of the most common and costly entrepreneurial traps: the time for money trap. In this solo episode, Brian breaks down how this "employee hangover" from our 9-to-5 days leaks into every aspect of our business — from pricing and confidence to proposals and messaging. He explains w...