1490: You do NOT want interest and attention! (This is a trap!)

Ever come back from a networking event with a stack of business cards, feeling like you’ve crushed it, only to hear crickets for weeks? Or maybe you’ve shared your big idea and gotten tons of praise like, “That’s amazing, I’d totally buy that!” but no one ever pulls out their wallet. This is one of the most common and deceptive traps in entrepreneurship. In this solo episode, Brian Lofrumento shares a personal story from his first agency about how he learned the hard way that interest and att...