1416: The barrier to entry is low, BUT... (this is a VERY important "but!")

We’ve all heard the advice: “Just do it!” In a world where starting a business, a podcast, or a new marketing channel has never been easier, that advice seems to make perfect sense. But what if it’s dangerously incomplete? In this Solo Sunday episode, Brian shares a story from a recent entrepreneur meetup that completely reframes our understanding of action versus strategy. He uses the powerful analogy of an iceberg to reveal why focusing only on what’s visible—the easy-to-start tactics—is th...