1384: The Secret Marriage of Paid Ads & Organic SEO for 4x More Leads w/ Scott Orth

In an era of shiny objects and AI shortcuts, 25-year marketing veteran Scott Orth joins the show to bring us back to the fundamentals that actually grow a business. This episode is a masterclass in building a holistic digital presence, proving that a solid foundation in SEO and strategic paid ads will always outperform chasing the latest trend. Scott breaks down why simply being on Google isn't enough; you need to dominate it from every angle—organic results, maps, and ads—to truly capture yo...