1261: From Firefighter to Founder: How a Side Hustle Became a Lighting Empire w/ Chris Rios

From firefighter and paramedic to the CEO of a multi-location lighting company, Chris Rios shares the gritty details of how he turned a simple side hustle into a thriving, multi-service business. His journey with Ultra Shine Holiday Lights is a masterclass in grit, strategic growth, and the power of continuous learning. This episode is packed with value for any entrepreneur feeling stuck, as Chris breaks down how he navigated pricing a premium service in a small town, leveraged technology to ...