1259: The Scrappy Founder's Playbook: Turning Cultural Identity into a Viral Brand w/ DevRaj Patel

In this raw and inspiring conversation, Brian sits down with DevRaj Patel, the first-generation Indian American founder behind Jivati, the first Indian-inspired beverage brand in the US. Dev shares the unfiltered story of Jivati's creation, from the initial idea to navigating massive hurdles, including a formulator who disappeared with $10,000, and having his product rejected by federal regulators. This episode is a masterclass in resilience, scrappy problem-solving, and the power of building...