1202: How MERCH can build your brand and be mini-billboards EVERYWHERE w/ Kris McAlavey

From Wantrepreneur to Entrepreneur | Start and Grow Your Own Business Brian Lofrumento

In this episode, Kris McAlavey—founder of Merch Dept—pulls back the curtain on how merchandise can transform your brand visibility, deepen loyalty, and unlock new revenue streams. Kris isn’t just printing t-shirts—he’s building platforms for storytelling, collaboration, and impact across industries from tech to music to nonprofits. You’ll hear how he went from printing for the Lakers to fulfilling orders for Grammy Award winners and Fortune 500s, all while staying lean, private, and purpose-d...