1100: This marketing scientist is saving $1b in wasted ad dollars! w/ Talgat Mussin

Unlock the secrets of maximizing your marketing spend with Talgat Mussin, a marketing scientist with experience at Google, Amazon, and TikTok. Discover how adopting an experimental mindset can revolutionize your advertising strategy and uncover the true impact of your marketing efforts. Talgat shares his journey from working in tech giants to creating his own venture focused on minimizing ad spend waste through incrementality testing and causal inference. Curious about how to accurately meas...