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Business of Sport: The Price of Gold
Episode August 30, 2019 26 min 30s

Business of Sport: The Price of Gold

From Wake Up to Money • BBC Radio 5 Live

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet.

A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?

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