What AEO strategies are not working today?

Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation covers positioning exercises as the foundation for AI search strategy, message consistency frameworks drawn from product marketing discipline, and execution models for maintaining brand coherence across traditional and AI-driven search surfaces. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.