The most overrated AI SEO tactic right now

73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), built systems that identify search patterns and scale content production automatically. He debunks LLMs.txt as a ranking signal, backed by Google's confirmation and cross-organization testing showing no measurable impact on visibility or discoverability. The conversation separates legitimate agentic browsing use cases from unproven geo tactics, offering a framework for evaluating which AI SEO investments actually move search performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.