The impact of AI Search on search behavior

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized AI search results across multiple platforms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.