The biggest misconception marketers still have about AI search

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on unifying content strategy across traditional and AI search rather than fragmenting resources across separate channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.