Strategy for managing stakeholders with the shifts in the search industry

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content optimization, avoiding manipulation tactics that mirror past SEO mistakes, and implementing long-term strategic approaches over short-term ranking gains. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.