Optimizing for Google vs AI search

Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing platform serving enterprise sites and recently launched the industry's first geo testing system for AI search optimization. The discussion covers transitioning from speculation-based SEO to evidence-driven methodologies and implementing systematic testing frameworks that deliver measurable results in an increasingly black-box search environment. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.