One SEO habit marketers should stop doing

AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serving as fractional CMO for companies including Multisensor AI and Kyte. She unpacks why AEO performance is built on foundational SEO discipline rather than a separate playbook, and why treating strategy as an AI-replaceable function misreads what actually drives purchase intent. The conversation centers on using AI to scale execution while keeping human synthesis of customer motivation as the non-negotiable core of the strategy layer. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.