One buyer insight from G2’s dataset that most surprises marketing teams

G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from over 100 million annual software purchasers and has identified critical gaps in how enterprise brands prepare for AI-driven search. Sanders shares G2's framework for markdown optimization that dramatically improves AI model inclusion during training phases. He also reveals why pricing page transparency has become essential for AI comprehension, challenging traditional negotiation-based sales approaches that create model confusion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.