LLM.txt files — trend or trash?

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, brings two decades of industry perspective to navigating this transformation. The discussion covers essential skill development for AI-era SEO including structured data mastery for LLM consumption, chunking content strategies that balance machine readability with human engagement, and critical evaluation frameworks for emerging AI SEO tools that prioritize trustworthiness over feature quantity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.