How LLMs Are Rewriting the B2B Discovery Journey

Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of enterprise marketing experience and has built Everything Cache, a brand-side infrastructure that makes websites readable for LLM crawlers without rebuilding human-facing sites. He breaks down the shift from search-and-discover to ask-and-answer behavior, explains why measurement alone isn't sufficient for AI-first discovery, and details the infrastructure framework needed when your first audience isn't human anymore. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.