Ecommerce teams will wish they started doing this earlier
From Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast I Hear Everything
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 20 years in crawl efficiency and how JavaScript-heavy PDPs leave bots seeing just 30% of page content. The conversation covers structured product feeds as the new on-page SEO, aligning catalog data with protocols like OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol, and moving beyond organic traffic in isolation toward citation rate, crawl volume, and multi-touch attribution models built for zero-click discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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