Big Game SEO -- ESPN's Super Bowl Seasonality Strategy -- Carolyn Shelby // ESPN

For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disney Company's Manager of SEO responsible for ESPN properties, share her timelines, strategies, and tactics related to preparing for the big game. Topics tackled: When does ESPN start planning for the Super Bowl? How does the brand term "Super Bowl" effects ESPN's strategy? How ESPN's SEO team works with editorial to optimize for visibility. Why ESPN prioritizes Google News stories on game-day. Who are the Patriots are going to play in next year's Super Bowl? Show NotesConnect With:Carolyn Shelby: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.