Louvre Heist: German Lift Company Turns Crime Into Marketing Gold

When art thieves pulled off an audacious Louvre heist, a German lift manufacturer became an overnight sensation! Find out how Böcker Maschinenwerke, makers of the furniture-lift used in the eight-minute, multi-million dollar robbery, turned the scandal into marketing gold with a daring ad campaign. From a stolen demo to security gaps at the Louvre, this true crime story has more twists than a heist movie! The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.