ICE Channels 'Halo' Video Game in New Recruitment Ad
Episode

ICE Channels 'Halo' Video Game in New Recruitment Ad

Homeland Security's Gaming-Inspired Recruitment Campaign: A New Approach to Attracting Young TalentThe Department of Homeland Security (DHS) has launched a fresh recruitment ad campaign, drawing inspiration from the popular video game Halo. The ad, featuring a stylized image reminiscent of the game, encourages people to join the ICE agency and has gained significant attention online. The campaign comes as DHS aims to rev up the agency after years of constraints and with the gaming community's massive reach. The agency also offers a $50,000 signing bonus for new ICE recruits, with over 150,000 applications received. This creative approach highlights government agencies' efforts to connect with young people and attract new talent. The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

Community discussion