Holiday Shoppers Tighten Belts, Seek Value
Holiday shoppers are bracing for a tighter budget this year, with Deloittes survey revealing a four percent spending drop to an average of $622. The economic outlook is grim, with 77% anticipating higher prices and 57% expecting the economy to weaken. Despite concerns, 60% have already added items to their online carts, with 38% waiting for at least half-off deals. Generation Z is reshaping the landscape, with 74% seeking gift inspiration on social media and 43% using AI for product discovery. They plan to spend 34% less than last year, reflecting a broader trend of cautious spending. Across all income levels, 70% are actively seeking value, with women more likely than men to prioritize deals and discounts. The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.
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