AI-Powered Fraud Targets Retailers, Consumers

Artificial Intelligence-driven fraud attempts are surging, particularly during the holiday shopping season. Major retailers are facing a significant increase in AI-generated scams, with deepfake technology playing a crucial role. Pindrop, a company specializing in detecting deepfakes, reports that three out of every ten fraud attempts are AI-driven. Scammers are using AI-powered bots to impersonate customers, co-workers, or family members, tricking employees into processing refunds. One retailer receives over a thousand such calls daily. This trend is expanding beyond retail, with AI impersonation used in job interviews and even mimicking senior U.S. officials. Consumers are advised to verify deals directly on official websites, as deepfakes are prevalent on social media. The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.