I finally did the thing. After years of dreaming about a Philly bookstore, Nick and I bought a vintage trailer and christened it The Bookcase, a pop up mobile shop we’re rolling around the Catskills this winter. To figure out how any of this actually works, I called my friend Flannery of Bluebird Bookstop, whose own trailer grew into one of my favorite brick and mortar stores. We talk about why a trailer lets you test the market without dying of overhead, the brutal realities of book margins, how I’m curating a tiny but mighty selection, and why the magic is the experience as much as the sale. This episode is my love letter to community, discovery, and saying yes before I feel ready. Part two is coming. Visit Bluebird here. Find their clothing new arrivals here. (Use our code TRADWIFE20) Follow Bluebird on Instagram here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
