Why Survivor and The Amazing Race Continue to Thrive

TVC 592.6: Paul Friedman, longtime marketing and promotions executive for CBS Television, talks to Ed about some of the notable marketing campaigns on which he worked over the years, including those for Survivor, The Amazing Race, Big Brother, and such high-profile specials as The Grammy Awards, the Kennedy Center Honors, and the Victoria's Secret Fashion Show. Paul's debut novel, The Unexpected Danny Green, is available wherever books are sold online.

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