The Rise and Fall of TV Cereal Characters

From September 2013: Ed welcomes Tim Hollis, author of Part of a Complete Breakfast: Cereal Characters of the Baby Boom Era. Topics this segment include the national competition between Quisp and Quake cereals; the 1976 ad campaign in which viewers finally let the Trix Rabbit eat some Trix; and how the efforts of the activist group ACT led to the demise of many cereal TV characters.

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