The Man Behind "The Best a Man Can Get"

TVC 544.6: Award-winning ad writer and columnist Michael Shevack shares the back story of the spot for which he is best known: The iconic slogan for Gillette razors, "Gillette, the best a man can get." Michael's books include Soul Lessons from The Wizard of Oz: How to Find Your Yellow Brick Road and The Six Fix: Spiritual Healthcare for a Stronger America.

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