Protecting "The Franchise" of a TV Show

From August 2011: Ed and Tony welcome Edgar Award-nominated writer, producer and novelist Lee Goldberg (Diagnosis Murder, Monk, Psych, Hunter, Spenser: For Hire, Lost Hills, Bone Canyon, Successful Television Writing). Topics this segment include why, once a pilot is sold, the networks become very protective of what they call "the franchise" of the series--that is, the show's contract with the audience to deliver the same type of stories for that show every week.

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