How goose bumps play an important role in the creative process

TVC 748.5: Advertising legend Linda Kaplan Thaler talks to Ed about the important role that goose bumps play in the creative genius; working with then-Governor Bill Clinton on his 1992 presidential campaign and with comedian Gilbert Gottfried on the "Aflac Duck" campaign; and why "What keeps you up at night" is an important question to ask. Linda's memoir, My Life in 30 Seconds, is available at Amazon.com.